Winning opposite Local Competitors in Emerging Market
In the era of globalization, Global Giants set shops in many countries to conquer the market and dominate them. These markets have different business environment than their home country yet, some tend ignore this fact and try to standardize the processes assuming that the same jacket will fit all ! and in the process fails to capture the imagination of the the customers and not able to enthuse them. As a result, customers continue to stick to the local competition for majority of their requirement and only for niche products approach these global companies. Those who muster the strength to do business with the global companies soon realizes that they as a customer are unable to negotiate as the power tilts towards the supplier side. This also forces the customers to change sourcing strategy and shift to local suppliers who are flexible and able to customize their products and services as per the requirement quickly. Most of the global companies show Product leadership and have
