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Showing posts from September 27, 2011
INTERNATIONAL BRAND ARCHITECTURE: DEVELOPMENT, DRIVERS AND DESIGN
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Marketing Strategy with Philip Kotler at the London Business Forum
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Fundamentals of Marketing Basics (Part 2)
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Fundamentals of Marketing Basics (Part 1)
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Porter's Strategies - Generic Strategies
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Porter's five forces - Porter's 5 forces
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Product Positioning (2)-www.MarketingPlanNOW.com
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Product Positioning (1)- www.MarketingPlanNOW.com -
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Market Segmentation (2)-www.MarketingPlanNOW.com
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Market Segmentation (1)- www.MarketingPlanNOW.com
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Market Analysis (2)- www.MarketingPlanNOW.com
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Market Analysis (1)- www.MarketingPlanNOW.com
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Market Analysis (1)- www.MarketingPlanNOW.com
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Harvard's Michael Porter on long-term strategy in a downturn
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The Five Competitive Forces That Shape Strategy
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Selling and Your Value Proposition in a Recession
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Insider Secrets to Creating a Killer Value Proposition (2 of 2)
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Insider Secrets to Creating a Killer Value Proposition (1 of 2)
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