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Showing posts from September 27, 2011

INTERNATIONAL BRAND ARCHITECTURE: DEVELOPMENT, DRIVERS AND DESIGN

Marketing Strategy with Philip Kotler at the London Business Forum

Fundamentals of Marketing Basics (Part 2)

Fundamentals of Marketing Basics (Part 1)

Philip Kotler's Views On Marketing

Introduction to Marketing Mix part-2

Introduction to Marketing Mix part-1

The Marketing Mix - Part 2 of 2

The Marketing Mix - Part 1 of 2

The Marketing Mix

Porter's Strategies - Generic Strategies

Porter's five forces - Porter's 5 forces

Product Positioning (2)-www.MarketingPlanNOW.com

Product Positioning (1)- www.MarketingPlanNOW.com -

Market Segmentation (2)-www.MarketingPlanNOW.com

Market Segmentation (1)- www.MarketingPlanNOW.com

Market Analysis (2)- www.MarketingPlanNOW.com

Market Analysis (1)- www.MarketingPlanNOW.com

Market Analysis (1)- www.MarketingPlanNOW.com

Harvard's Michael Porter on long-term strategy in a downturn

Michael Porter on Competitiveness

The Five Competitive Forces That Shape Strategy

The 3 Energies Behind Sales Success

Understanding the sales funnel

The Three Most Important Questions

Selling and Your Value Proposition in a Recession

Avoiding The Herd

Value Proposition Epiphany

Do You Have a Value Proposition?

Insider Secrets to Creating a Killer Value Proposition (2 of 2)

Insider Secrets to Creating a Killer Value Proposition (1 of 2)

What is a Value Proposition?

What is Value? (2 of 2)

What is Value? (1 of 2)