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Showing posts from September 28, 2011

Strategic Management for MBAs Chapter 12

SMFMBAs Chapter 12 Part 2: The Directional Policy Matrix

Strategic Management for MBAs Chapter 14

How to Develop Competitive Advantage

SWOT Analysis: How to perform one for your organization

Understand How Market Mapping can change your business

Market segmentation: a case study

18. The Industrial Technical Product / Service Session Nº3 (by Claudio S...

17. The Industrial Technical Product / Service Session Nº2 (by Claudio S...

16. The Industrial Technical Product / Service Session Nº1 (by Claudio S...

15. Industrial Customer Behaviour Session Nº4 (by Claudio Saavedra)

14. Industrial Customer Behaviour Session Nº3 (by Claudio Saavedra)

13. Industrial Customer Behaviour Session Nº2 (by Claudio Saavedra)

12. Industrial Customer Behaviour Session Nº1 (by Claudio Saavedra)

11. Industrial Market Segmentation Session Nº5 (by Claudio Saavedra)

10. Industrial Marketing Recommended Literature (Books & Authors)

9. Industrial Market Segmentation Session Nº4 (by Claudio Saavedra)

8. Industrial Market Segmentation Session Nº3 (by Claudio Saavedra)

7. Industrial Market Segmentation Session Nº2 (by Claudio Saavedra)

7. Industrial Market Segmentation Session Nº2 (by Claudio Saavedra)

6. Industrial Market Segmentation Session Nº1 (by Claudio Saavedra)

5. Understanding the Industrial Value Chain (by Claudio Saavedra)

4. Industrial Market Research (by Claudio Saavedra)

3. The Inside Out Paradigm in the Industrial Company (by Claudio Saavedra)

2. Marketing as the Corporate Consciousness (by Claudio Saavedra)

1. Your Business Theory and Marketing (by Claudio Saavedra)

B-to-B Marketing Fundamentals Don't Change (Long)