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October 11, 2011

Brand Prism

Kapferer Model Brand Identity Prism

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Labels: Brand Branding Product management

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Suranjan Das

Suranjan Das: Strategy-focused, self-driven with diverse experience in polymers, automotive, transportation, and industrial sectors. Strong track record of shaping corporate and product strategy, identifying top-line revenue growth opportunities, leading innovative product development and marketing strategy solutions, and improving organizational efficiency and effectiveness within corporate environments and in leadership roles. Areas of distinctive expertise and experience include: -- Transformational value creation for entire companies, driving step-change in growth and cost -- Corporate strategy, M&A strategy, and business development -- Product marketing and product strategy -- General management and program management -- Operations management, product development and technology strategy -- Digital Marketing Strategy

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