Driving Business Model Intelligently.

How often we see that in business people are constantly firefighting trying to fix problems. In my view it would be an understatement to say that in many organization the existence of entire managerial staff is to manage crisis created by an unthoughtful action across the organization. Am I too harsh here?

A business could be explained as solving a problem of a particular segment of customer by delivering an unique value using an appropriate channel and creating a long lasting relationship resulting in customer satisfaction and revenue generation. This of course would be the sell side or the front end of the business. The back end would be to generate that unique value utilizing key resources and activities with the help of key partners at a least cost structure.

These set of activities were captured as 9 building blocks of business in what is known as Business Model Canvas. It was created by Alex Osterwalder & Yves Pigneur and is widely used today by many businesses to draw or map out their business strategies. The short video below would quickly take you through the idea behind this concept. Thereafter I would strongly recommend you read the book - Business Model Generation to understand this unique concept further.

Below is a template that could be used for business mapping and uncluttering the process.There are many other examples that you would find on search in google as image that can be downloaded and used as a template.

Business Model Canvas

However in case you need help the video below would help explain how to draw a business model canvas and use it intelligently.

You may try to make an attempt to map out your business and should you still have problem in understand the process below is yet another example which clarifies the process further.

I also present to you 2 videos below where Alex speaks about the Business Model Canvas and its significance and utility in today's new business challenges.

This is extremely useful and i would continue to update this article during the course. I would appreciate if you as a visitor can leave a comment or 2 about what you think about the article and what further you would like to read.